Proper skincare care is certainly not a “ladies only” affair! Men face the same issues and concerns as women – fine lines, wrinkles, acne and dryness, just to name a few! In fact, men may actually have even more skin issues than women, as they sometimes deal with ingrown facial hairs from shaving, or possibly more environmental damage from working outdoors, not to mention that men’s skin tends to be more oily and prone to blocked pores and blackheads.
Since men may not be quite as diligent to tend to their skincare needs as women are, PRIORI® offers a simple four-step program that can be incorporated with a daily shave routine – the PRIORITIZED Shave. The PRIORITIZED Shave utilizes Advanced AHA Cosmecuecticals, the ideal first step in achieving basic skin fitness, and men will appreciate that, like all PRIORI® products, they are fragrance free.
Turn blemished, sun-damaged or dry, flaky skin into clean, smooth skin while protecting it from further damage with the PRIORITIZED Shave:
1. Apply 3 to 4 pumps of Gentle Facial Cleanser onto the area to be shaved with a shaving brush, mixing in a small amount of water and shave as usual. This gentle, water-soluble cleanser can also be used in the shower. Remove and smooth with a towel.
TIP: Using Invigorating Face & Body Scrub 2 to 3 times weekly will help to further reduce the risk of ingrown hairs between shaves. Simply mix approximately 1/2 teaspoon with a small amount of water and wash face and neck, just as you would with a regular face wash. Rinse off and dry the skin. It may be used in the shower to save time!
2. Apply 1 to 2 pumps of Cellular Recovery Serum to assist DNA repair and soothe post-shaved skin. This can be used daily, even if not shaving, to hydrate, desensitize and smooth the skin.
3. Apply 1 to 2 pumps of Barrier Repair Complex for hydration to help strengthen and repair the skin’s barrier function. Like “first aid in a bottle,” this oil-free, water-based moisturizer can be used both morning and night.
4. Apply approximately ¼ teaspoon of Daily Defense SPF 30 for total topical anti-aging protection – an absolute must for men who work outdoors! SPF should be worn 365 days a year for protection from sun damage and fine line and wrinkle control.
Perfection Facial Gel may be used to help manage blocked pores, blemishes and skin congestion. Apply 1 to 2 pumps on oily skin after Step 1. Perfection Facial Gel works to eliminate spots and blemishes with skin-clearing salicylic acid.
Dry, Flaky or Sun Damaged Skin
Skin Renewal Cream smoothes while exfoliating dead cells from the surface to reveal softer, hydrated and corrected skin. Apply 1 to 2 pumps after Step 2.