Contrary to common belief, exfoliation will assist to HYDRATE your skin – not dehydrate – when done with the correct products. Exfoliation is often skipped during cold weather and left for warmer months, but it is actually KEY to good skin health!
An example of why exfoliation is essential to winter skincare is comparing it to burnt toast. You can’t butter burnt toast very well – the butter just sits on the surface; but if you scrape the ”burn” off of it, you can butter it properly, and the butter will absorb into the toast nicely! It’s no different with skin! What is the point of applying a moisturizer or other skincare products to your skin if they cannot be absorbed? The skincare product(s) simply stay on the top of the layer of dead skin cells rather than being absorbed.
Using the correct ingredients to exfoliate will help to stimulate skin’s hydration from within and will remove dead skin cells, which in turn enables hydrators to penetrate more effectively while also helping to improve pesky winter skin conditions.
Adding Advanced AHA Invigorating Face & Body Scrub to your winter skincare routine will stimulate hydration and gently ”micro-polish” dead cells from the surface. When used 1 to 3 times per week, Invigorating Face & Body Scrub will help better prepare the skin for the remaining PRIORI® Winter Solutions steps. It is gentle, light lathering and leaves skin soft, smooth and radiant with a more youthful look.
For especially dry areas, such as the elbows or feet, apply Invigorating Face & Body Scrub dry, followed with a small amount of water; massage the dry areas for a more intense exfoliation and baby-soft skin!
All PRIORI® Cleansers – Advanced AHA Gentle Facial Cleanser, Idebenone Complex* Facial Cleanser and CoffeeBerry®** Revitalizing Cleanser – contain mild exfoliating ingredients and are designed to provide excellent daily-use levels of gentle exfoliating action to help perfectly prep the skin for everyday use of correctors, hydrators and protectors.
Stay tuned for PRIORI® Winter Solutions Step 2: Correct!
*The Idebenone technology is protected by numerous US and International patents: AU 767 909, CA 2 375 537, CN ZL 00 809 884.0, EP 1 194 115, US 6,756,045, ZA 2002/0053, HK 05 101 647.0, NO 2002-0071, BR PI 00 11 958-0. Additional patents pending.
**Protected by US and International pending patents. The CoffeeBerry® trademark and related pending patents are exclusively licensed by J&J Technologies, LC.