Idebenone Protects: The EPF Story

Idebenone Protects
Most consumers understand that antioxidants are good and free radicals are bad. But when it comes to choosing a product consumers are at a loss for further explanation of benefits. Nearly ev­ery major skincare brand is using antioxidants, because the need is widely recognized as essential in modern cosmeceutical formulations. But which antioxidants are really the best? Which provide the maximum protection against free radicals and oxidative stress generated by our environment and our metabolism? For example, with SPF you know exactly how much photo-protection your sunscreen delivers because it is printed right on the label. Why is there not a similar protection factor scoring system for antioxidants that is analogous to SPF?

Now there is, for the first time, comparative data on the efficacy of most common topical antioxidants found in the skincare industry has been presented at the American Academy of Dermatology and published in the Journal of Cosmetic Dermatology. A new standard for topical skincare protection has been created – Environmental Protection Factor or EPF – the measure of an antioxidant’s ability to protect against free radicals and oxidative stress. The results –Idebenone outperformed them all, with an EPF rating of 95 (out of a maximum score of 100) better than Vitamin C, Vitamin E, CoQ10, Alpha Lipoic and Kinetin at protecting against premature skin aging caused by environmental oxidative stress, the highest EPF of any antioxidant tested!

Why is this important? Because SPF alone is not enough!
SPF does not provide protection against free radicals, sunscreens are not free radical scavengers, and sunscreens do not protect against ozone, cigarette smoke, air pollution, and even oxygen itself. Sunscreens do not even block 100% of UV light so damaging rays still penetrate the skin to form free radicals and damage. Protecting the skin with SPF is like protecting the skin with ”Swiss cheese” – it has got holes in it. EPF is not the cheese, it’s the substance that fills in the holes! Idebenone does it the best!