In my last blog post, I defined free radicals and explained the damaging affects they have on our skin. After discovering that free radicals are everywhere – even in the air that surrounds us – I am sure you’ve been anxiously waiting to find out how to protect yourself against them! One word: ANTIOXIDANTS (ANTI-OXIDATION)!
Antioxidants are molecules that protect cells from damage caused by oxidative stress. Antioxidants work by neutralizing, or scavenging, dangerous free radicals. Just like “putting out a fire,” antioxidants “mop up” and neutralize free radicals, and can actually decrease the onset of aging by:
- preventing cell and tissue damage
- shielding DNA structure
- averting cell death
- reducing the potential for skin cancer
- defending vital skin proteins such as collagen and elastin
- protecting against hyaluronic acid degradation in the skin
Certain potent types of antioxidants can even correct the signs of aging. Needless to say, antioxidant-based skincare products are essential in today’s skincare regimens. Antioxidants can be thought of as an “insurance policy” for skin health. Antioxidants can also help correct UV damage to DNA, which would otherwise cause wrinkles, pigmentation and even skin cancers.
Since oxidative stress is the fundamental cause of skin aging, “the Joe’s” (Joseph A. Lewis, II and Joseph C. DiNardo) designed each PRIORI® sub-brand to be based on one of the three categories of antioxidants:
Botanical Antioxidants – NATURECEUTICALS™: Plant derived antioxidants; e.g., CoffeeBerry®; the most potent natural antioxidants known to date.
Biological Antioxidants – COSMECEUTICALS: Biologically essential antioxidants either made by the human body (e.g., Glutathione, SOD, etc.) or must be consumed in diet or applied topically (i.e., vitamins such as Vit-A, Vit-C, Vit-E or Pro-Vit A).
Synthetic Antioxidants – SUPERCEUTICALS®: New high-tech bioengineered antioxidants that target aging at the cellular source – the mitochondria; (e.g. Idebenone) can affect metabolic oxidative stress by entering the respiratory chain; the only antioxidants that fight both intrinsic and extrinsic aging.
You can be confident when it comes to anti-aging needs, PRIORI® has them covered!