PRIORI® The Anti-Aging Authority – Discover the Science of Skin Transformation
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You may not realize it, but you’re involved, perhaps deeply, with Joe (Joe Lewis), even though you may have never met him! Just have a look in your bathroom vanity cabinet or handbag; If it contains a product with alpha-hydroxy acid (AHA), Idebenone, or Botanical Complex™, you’re likely relying on Lewis to put your best face forward. Lewis sourced and introduced these ingredients for some of the skin care industries’ most innovative breakthrough anti-aging products. That’s why in the beauty industry, he’s not just a chemist, he’s a pioneer of cosmeceuticals. Lewis is a classic overachieving entrepreneur with more than 30 years’ experience as a skin-care and pharmaceutical product formulator. That he’s the beauty industries’ best kept secret, and not a brand name like many dermatologists, has less to do with modesty than with his quest for new anti-aging solutions: finding new anti-aging skincare ingredients, often from academic labs completely unrelated to the cosmetic industry, and bringing them into skin-care’s big time. Lewis has made a business out of backing big brand anti-aging skincare products and now he is applying some of that same science to his own exclusive professional skincare brand—PRIORI®.
The Anti-Aging Authority
The business model of Lewis and his business partner, Joe DiNardo, also a master product formulator and toxicologist, might be unusual, but it’s impressively successful. The two (known to some as “the Joe’s) invest years of scientific research, coupled with large amounts of R&D dollars, to bring new anti-aging technologies to the marketplace. These top anti-aging technologies, both pharmaceutically and medically endorsed, have been presented at the largest dermatology meetings in the world and in world renown peer reviewed medical journals.
PRIORI®, The Anti-Aging Authority, is the most innovative source of anti-aging science and proprietary patented technologies for the professional skincare market worldwide that are simply not available through any other professional skincare brands. PRIORI® provides beauty professionals with unparalleled treatments and anti-aging regimens, to experience a whole new level of skin rejuvenation beyond traditional cosmeceuticals.
PRIORI® comes from the Latin phrase “a priori ” meaning from cause to effect. The name superbly describes our theory on the proper treatment of skin aging – from its source thereby delivering the best effect. In addition PRIORI® should be your PRIORITY when it comes to skincare therapy.